Instagram shows the numbers. Reelysis explains them.
Views and likes tell you something happened. They don't tell you which opening kept people watching, which topic to repeat, or how you stack up against creators in the same niche.
Reels
Per Reel
Hook score, engagement, transcript, and topic on every synced Reel, not just a views count.
Market
Per niche
Competitor engagement and content patterns from the accounts you choose to track.
Strategy
Per report
A full write-up with evidence and action items you can work through over time.
How it works
Three steps from connect to a strategy you can execute this week.
Connect Instagram
Link your account securely. Reelysis imports your public Reels and profile data. No manual uploads.
Sync and analyze
We transcribe your Reels, score each opening hook, group content into pillars, and refresh competitor benchmarks in your niche.
Act on your report
Get a written strategy with prioritized recommendations. Mark items done as you ship new content.
Everything in one workspace
After you connect Instagram, the dashboard, competitor list, and reports all draw from the same synced data.
Dashboard
Performance overview
Views, reach, engagement, and hook scores in one place, updated each time you sync.
Reels
Hook scores
Every Reel rated 0–100 on how strong the opening is. See which intros actually stop the scroll.
Themes
Content pillars
Themes ranked by the engagement they drive, so you know what topics to double down on.
Competitors
Benchmark tracking
Follow up to 10 accounts in your niche. Compare their engagement to yours on the same metrics.
Reports
Strategy write-ups
AI compares your Reels to the market and writes a full report with gaps, opportunities, and next moves.
Roadmap
Action items
Recommendations you can check off: content ideas, hook improvements, and pillar shifts backed by evidence.
Your dashboard, at a glance
The metrics that matter for Reels growth, updated every time you run a sync. Trend lines show direction, not just totals.
What happens on every sync
Each analysis run imports your latest Reels, transcribes audio where possible, scores content, and refreshes competitor data for reports.
Step 1
Reel import
Pulls your recent Reels, captions, and public metrics from Instagram.
Step 2
Transcription
Audio is transcribed when available so analysis goes beyond the caption alone.
Step 3
AI scoring
Each Reel is scored and categorized for hooks, topics, and engagement patterns.
Step 4
Competitor refresh
Tracked accounts are updated before reports so benchmarks reflect current market data.
Strategy reports that go beyond metrics
Generate a full write-up when you are ready. Reports stay in your account so you can revisit, track progress, and regenerate as your library grows.
Overview
Executive summary
A plain-language overview of how your content is performing right now.
Market
Competitive context
How your Reels compare to the accounts you track in the same niche.
Actions
Prioritized recommendations
Specific next steps you can mark done as you publish new content.
Benchmark against your niche
Stop guessing who to compare yourself to. Track real accounts, see their engagement, and let that context shape your strategy.
Competitors
Track real accounts in your niche, compare engagement benchmarks, and feed that context into every strategy report.
Tracking
Up to 10 accounts
Add handles manually or discover suggestions in your niche. Each profile stays synced for benchmarking.
Benchmarks
Engagement comparison
See average engagement for accounts with 10k+ followers, so you compare to similar-sized peers.
Reports
Market-backed strategy
Competitor Reels feed directly into strategy reports so recommendations reference real examples.
Built for people who post Reels on purpose
Whether you're growing a personal brand or running content for a business, the same question applies: what should the next Reel be?
Creators
Posting Reels weekly and want clarity on what to film next, not another views screenshot.
Coaches & educators
Teaching on Instagram and need to know which formats and hooks retain your audience.
Brands on Reels
Running short-form content and benchmarking against competitors in the same category.
Common questions
Quick answers before you connect your account.
Your synced Reels: captions, transcripts when available, views, reach, engagement, hook strength, and content themes. Reports also pull in competitor Reels you track.
Usually a few minutes depending on how many Reels you have. Report generation can take longer the first time while competitor data is refreshed.
Not required to use the dashboard, but reports work best with competitors added. You can auto-discover accounts in your niche or add handles manually.
A 0–100 rating of how strong your opening is (the first few seconds or first line) at grabbing attention. 80+ is strong; below 50 means the opener needs work.
Your data is tied to your account and used only to run analysis and reports for you. We do not sell your content or metrics.
Yes. The dashboard, Reel library, hook scores, content pillars, and competitor tracking all work after a sync. Reports are optional when you want a full written strategy.
Run a sync after you publish new Reels or when you want fresh metrics. Each sync updates your dashboard and growth charts with the latest Instagram data.
During onboarding, Reelysis detects your content niche from synced captions. Competitor discovery uses that context. You can also add any public handle manually.